Braves Country!

Posted on by

10

See sports and I have a really weird relationship. I could honestly care less about who won what game and what was the final score. I pretend that I am interested when I hang out with my guy friends, but I would totally prefer to watch the Cooking Channel or the Food Network. Susie Homemaker, much? Maybe a little. Okay, you got me totally A LOT!

Made these bad boys last night! (Clean) Apple & Date Muffins!

So the question was posed, am I a fan of baseball? Heck no, techno! At some point during sports history, going to baseball games during the summer became the thing to do and unfortunately for me they are still trendy for the summer time. Every summer I get indirectly dragged to Braves games to sit in the hot Atlanta sun to watch what feels like a 6 hour game. Now before you go on a tangent about me hating the sports that is not true. One thing I don’t lack is national/local pride from where I am from.

It was so hot! I'm pretty sure you can see the sweat dripping off my lip lol

However, I don’t get excited about the game. I get more excited about being there. It’s about the experience right? And that is when that good ole’ public relations comes into part.

Comprised of an eight person team, the Atlanta Braves PR does an amazing job and resonating that sense of pride with the public. If I was on this eight person team, what I would incorporate is some fresh out of the box, social media. It’s only fitting that I talk about it right? Yes, nod your head yes lol.

The Atlanta Braves PR have already incorporated social media; it’s called the Social Media Clubhouse, clever huh? Now the first thing I think would be pretty cool is for the Atlanta Braves Social Media Clubhouse would be to take a chance and create their own social media platform. I honestly wish more companies and organizations did this!

A fun way to entice people to come in is door prizes/giveaways. Old school yes, but with a social media twist, that’s when the fun starts. I’ve noticed since the creation of FourSquare, people like checking in. To piggyback off of that, for every 1000th check-in, a door prize or giveaway could be given. Cool items like season tickets or a ‘meet the players’ picnic. Who doesn’t want to meet Chipper Jones or Jason Heyward? Heck I want to and I don’t even care for baseball!

How would you take my idea up a notch?

How do you feel about companies creating their own social media platforms?

Posted on by

4

Tell me you don't want to kayak there and I'll tell you your crazy

After watching True Life: I’m the New Kid, I’ve wanted to visit New Zealand. Everything was beautiful. It was just something about New Zealand that made it so majestic to me, which led to my obsession with Australia as well. From the pretty sexy accents those Aussie men have to the beautiful blue oceans, I just can’t help but want to go Australia.

Just Beautiful...

Drooling just thinking about it

Now you’re probably wondering why Dallas. Well I like to pretend that I am a foodie and after watching Top Chef: Dallas I’m convinced that they have some the best chefs. Obviously, I’m going just for the food. Ain’t no shame in my game!

Original Kingdom

Starbucks capital, Seattle is where I eventually want to visit. I don’t care if the weather is crappy all the time; I still want to go. Yes, I will stand in the original Starbucks line so I can say yay or no to the quality of their espresso. I’m convinced it will be different from Georgia’s. Can you tell I am a coffee connoisseur as well? Also some of the best indie bands are from Seattle [*cough Nirvana] so I would love to go to some of their staple venues to check new and upcoming artists.

Comments

Posted on by

0

I commented on:

Ashley Salim:

http://asaliml.wordpress.com/2012/04/10/social-media-generation-to-generation/#comment-116

Jordan’s

http://jordanmcd.wordpress.com/2012/04/13/bridging-the-generation-gap-with-social-media/#comment-101

Where’s the ROI?

Posted on by

2

Over the last few posts, I’ve discussed the benefits of social media as well as the advantages and disadvantages. Now let’s talk a little about what it takes to convince people of different generations to hop on the social media bandwagon.
Regardless of generation, every Baby Boomer or Generation X-er wants to see RESULTS. You can preach all day about how great Twitter is for handling consumer issues, but it’s not going to help your case without a little qualitative proof. A Day in the Life of Social Media is a great conversation starter in the office if you’re trying to get that Baby Boomer to just listen to your “WE NEED SOCIAL MEDIA!” spill.

Have I peeked your interest yet? Okay so you’re not convinced yet. Here’s the qualitative proof I was talking about presented by socialmediaexaminer.com

In my opinion, Jason hit the nail right on the head.
Numbers are all fine and dandy, but I view social media like a quick in-depth interview. As a company (the interviewer) the goals are to be open-minded, observant, and most importantly a good listener. The tool of choice, social media (no need for a tape recorder we have hoot suite for that ;) ) is an amazing interviewee because they are completely honest. Perfect insight.

Relay that insight to every generation by structuring every spill to fit their characteristics. Easy Peasy.

Time Traveling to the 90′s

Posted on by

5

How does starting a petition to bring back quality cartoons back to the television sound?

Let’s start first with the Rugrats

I can honestly say growing up I aspired to be two people and they so happened to be characters on the Rugrats. As a kid I loved being adventurous taking any trip outside to play to another level. Playing hopscotch was for the faint hearted. I wanted to climb trees, dig up worms, and race as if it was going out of style. Haven’t figured out yet one of the characters I aspired to be, you obviously weren’t a fan. TOMMY PICKLES! Yes, I was the biggest tomboy and I’m proud to say that haha. The other character I aspired to be believe it or not was Angelica Pickles. Angelica’s not so nice, dominant personality was quite similar to mine, unfortunately. I take it with stride. I think what attracted me to her personality was her underlying protectiveness of the “babies.” She taught me one important lesson that regardless of your issues with family or friends, no one can disrespect them. You can, but no one else can. It’s almost the weirdest theory. Rugrats should be brought back for the sole purpose of just good quality entertainment.

Pepper Ann

As Told by Ginger

I’m combining these two ladies, Pepper Ann and Ginger why because they are the ones that prepared me for middle school or at least that’s what I like to think. I have an older sister and she told me horror stories about middle school so I definitely was scared, but I said hey if Pepper Ann and Ginger can do it. I can totally do it. Am I loser for thinking this? There is a strong possibility haha. I beg of Disney and Nickelodeon to bring good quality shows like this back. Dancing vegetables aren’t really getting it.

Thing 1 & Thing 2

Posted on by

2

New media is constantly evolving and public relations practitioners see it first hand. The more realization of how including or creating a social media strategy for your organization, the more companies, small and large have included social media into their strategies.

Social media’s image has steadily increased with a boom from companies thus many have already adopted social media. Now you’re probably where does Thing 1 and Thing 2 come into play. Thing 1 is traditional side of public relations; Thing 2 is the new media aspects of public relations that are being implemented. Together Thing 1 and Thing 2 in my opinion works best when they come together. The relationship that traditional public relations and new media has as a whole is a strong force. Thus it is important to explain to a client that integrating both communication efforts can successfully bring a ROI to a company.

Amanda Nelson of the Social Strategy Blog recommends:

  1. Use traditional media as a social driver
  2. Converse in the traditional space
  3. Use traditional media as the prize
  4. Continue the story on social media
  5. Be open for feedback
  6. Promote online content
  7. Redefine the landing page
  8. Respond with traditional media
  9. Organize offline events with online media
  10. Test with social media


Illustrating to a client Amanda’s recommendation in my opinion would do wonders for  a client :)