Category Archives: PRCA 3030

Can You Balance This?

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It’s all coming to an end. I am bringing my third year here at Georgia Southern University to a closing. Is it okay if I cry? Or is that too dramatic?

Is it rude of me to say that Kim K. is one of the ugliest criers? haha

The semester has been the most intense semester for me. It is true that your junior year is the hardest. I might be a little biased because for the first time I’m taking more than 12 hours. Judge me if you will. On top of taking twelve hours, this semester I have been the most involved with any student organizations than I have ever been. This year I took an extra step with PRSSA and went from being one of those members who pays and disappears to one of the people on the forefront of our organization. Thus, being involved with PRSSA has been one of the highlights of this semester. I have met some incredible people, took a leap with my future, and evolved as a student/future PR practitioner. Going to PRSA’s Real World conference was THE best decision I have made in my college career because it not only opened my eyes to PR, but it also did what PRSA/PRSSA sets out to do: help you form connections and network with people in your field. I credit everything I have accomplished outside of school to PRSSA. Okay, now this is sounding like an ode to PRSSA. Let’s get back on track.

The downside to being very involved in PRSSA is that I felt that I couldn’t balance school, work, and PRSSA. I’ve never missed so many days of class nor have I felt so foggy and out place in class. But, hey you live and you learn and in the process I became a professional juggler.

This is what I look like when I run

Did I mention I ran a half marathon hence why this photo is perfect. Yep! I did it! I’ve never been more proud of myself in my life. In three hours, three minutes, and twenty-nine seconds, six months of training had come to an end.

Georgia Publix Half Marathoner :)

 

In one semester, I became a balancer of all things: school, work, PRSSA, and running. Who said getting up at 7 a.m. every morning was hard to do?

I’ve learned that even if one side of the balance beam is tipping a little further right or left, it’s okay as long as you keep moving forward :)

Braves Country!

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See sports and I have a really weird relationship. I could honestly care less about who won what game and what was the final score. I pretend that I am interested when I hang out with my guy friends, but I would totally prefer to watch the Cooking Channel or the Food Network. Susie Homemaker, much? Maybe a little. Okay, you got me totally A LOT!

Made these bad boys last night! (Clean) Apple & Date Muffins!

So the question was posed, am I a fan of baseball? Heck no, techno! At some point during sports history, going to baseball games during the summer became the thing to do and unfortunately for me they are still trendy for the summer time. Every summer I get indirectly dragged to Braves games to sit in the hot Atlanta sun to watch what feels like a 6 hour game. Now before you go on a tangent about me hating the sports that is not true. One thing I don’t lack is national/local pride from where I am from.

It was so hot! I'm pretty sure you can see the sweat dripping off my lip lol

However, I don’t get excited about the game. I get more excited about being there. It’s about the experience right? And that is when that good ole’ public relations comes into part.

Comprised of an eight person team, the Atlanta Braves PR does an amazing job and resonating that sense of pride with the public. If I was on this eight person team, what I would incorporate is some fresh out of the box, social media. It’s only fitting that I talk about it right? Yes, nod your head yes lol.

The Atlanta Braves PR have already incorporated social media; it’s called the Social Media Clubhouse, clever huh? Now the first thing I think would be pretty cool is for the Atlanta Braves Social Media Clubhouse would be to take a chance and create their own social media platform. I honestly wish more companies and organizations did this!

A fun way to entice people to come in is door prizes/giveaways. Old school yes, but with a social media twist, that’s when the fun starts. I’ve noticed since the creation of FourSquare, people like checking in. To piggyback off of that, for every 1000th check-in, a door prize or giveaway could be given. Cool items like season tickets or a ‘meet the players’ picnic. Who doesn’t want to meet Chipper Jones or Jason Heyward? Heck I want to and I don’t even care for baseball!

How would you take my idea up a notch?

How do you feel about companies creating their own social media platforms?

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Tell me you don't want to kayak there and I'll tell you your crazy

After watching True Life: I’m the New Kid, I’ve wanted to visit New Zealand. Everything was beautiful. It was just something about New Zealand that made it so majestic to me, which led to my obsession with Australia as well. From the pretty sexy accents those Aussie men have to the beautiful blue oceans, I just can’t help but want to go Australia.

Just Beautiful...

Drooling just thinking about it

Now you’re probably wondering why Dallas. Well I like to pretend that I am a foodie and after watching Top Chef: Dallas I’m convinced that they have some the best chefs. Obviously, I’m going just for the food. Ain’t no shame in my game!

Original Kingdom

Starbucks capital, Seattle is where I eventually want to visit. I don’t care if the weather is crappy all the time; I still want to go. Yes, I will stand in the original Starbucks line so I can say yay or no to the quality of their espresso. I’m convinced it will be different from Georgia’s. Can you tell I am a coffee connoisseur as well? Also some of the best indie bands are from Seattle [*cough Nirvana] so I would love to go to some of their staple venues to check new and upcoming artists.

Comments

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I commented on:

Ashley Salim:

http://asaliml.wordpress.com/2012/04/10/social-media-generation-to-generation/#comment-116

Jordan’s

http://jordanmcd.wordpress.com/2012/04/13/bridging-the-generation-gap-with-social-media/#comment-101

Where’s the ROI?

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Over the last few posts, I’ve discussed the benefits of social media as well as the advantages and disadvantages. Now let’s talk a little about what it takes to convince people of different generations to hop on the social media bandwagon.
Regardless of generation, every Baby Boomer or Generation X-er wants to see RESULTS. You can preach all day about how great Twitter is for handling consumer issues, but it’s not going to help your case without a little qualitative proof. A Day in the Life of Social Media is a great conversation starter in the office if you’re trying to get that Baby Boomer to just listen to your “WE NEED SOCIAL MEDIA!” spill.

Have I peeked your interest yet? Okay so you’re not convinced yet. Here’s the qualitative proof I was talking about presented by socialmediaexaminer.com

In my opinion, Jason hit the nail right on the head.
Numbers are all fine and dandy, but I view social media like a quick in-depth interview. As a company (the interviewer) the goals are to be open-minded, observant, and most importantly a good listener. The tool of choice, social media (no need for a tape recorder we have hoot suite for that ;) ) is an amazing interviewee because they are completely honest. Perfect insight.

Relay that insight to every generation by structuring every spill to fit their characteristics. Easy Peasy.