I commented on
Victoria’s blog: http://victoriasfunblog.wordpress.com/2012/02/27/i-dont-have-a-clue/#comment-33
Katie Poole’s blog: http://rebekahkatherine.wordpress.com/2012/02/27/dream-job/#comment-82
Monthly Archives: February 2012
In Search of a Dream Job
Dreams jobs once upon a time:
- Psychologist
- Fashion Designer
- Journalist- to be specific I wanted to work for Creative Loafing. I always snag this newspaper when I am at home.
- Fashion journalist I don’t what I was thinking. I enjoy fashion. Hey, I love Fashion Police and reading fashion blogs like Cupcakes and Cashmere, but my heart was never really in it.
- Music journalist I spent two years convinced that this is exactly what I wanted to do with my life. I practiced my craft by writing articles via my notebook on bands like There for Tomorrow and Paramore. I even had a dream company, Alternative Press. I had this one really planned out. I would get internship there and then spend my best years as a writer at Alternative Press.
- Photographer- This has been ongoing. I wanted have my own gallery…ah dreams
- Graphic Designer- I secretly haven’t let this one go because eventually I would like to infuse my dream of being a Graphic Designer with my current dream career of being a Public Relations specialist.
My career goals now are to be Public Relations or Communicator Director for a company that encompasses my lifestyle of living healthy. Working for a company like Bodybuilding.com or Gold Gym Corp. would be awesome. Currently, I am fixated on the aspect of special events when it comes to public relations. Right now I’m taking the nonprofit route for companies and organization that embrace my lifestyle like the YMCA and the American Diabetes Association. It meshes well with my career goals because many nonprofit organizations host events like run/walks. It would be amazing to get a job with Team Challenge, the Crohn’s & Colitis Foundation’s endurance training and fundraising program.
Shining above the rest:
Be proactive and add value to wherever company or organization I am at. And most of all continue to grow.
Steps being taken to achieve dreams:
Work on my craft and soak up all information.
Comments on Pinterest
I commented on:
Rob’s blog: http://robertaroberts12.wordpress.com/2012/02/23/un-pinterested/#comment-64
Jordan’s blog: http://jordanmcd.wordpress.com/2012/02/23/pinterest-as-a-pr-prop/#comment-81
All aboard the Pinterest Train! Calling all DIYers, scrapbookers, and alike!
In an open range filled with what could be considered lifestyle pins from wedding plans to beauty tips, Pinterest has become the driving force for retailers and Pinterest’s traffic is blowing Google+, YouTube and LinkedIn out of the water, according to a study done by Shareholic.com. With a combined percentage of 1.4 referral traffic, Google+, YouTube, and LinkedIn was falling behind while Pinterest was catching up with Twitter with a 3.4 percent increase. A large of the traffic is due to increase in brands incorporating Pinterest into their social media strategies.
Recently, Mashable posted the Top 10 Most-Followed Brands on Pinterest and almost every brand is a geared towards the “darling network of brides-to-be, fashionistas and budding bakers.” What does that say about the value of Pinterest? If you have a target market is comprised of DIYers and those who just appreciate good fine art, you need to board the Pinterest train.
I just boarded the Pinterest train and it makes it so easy for me to link to workouts, DIY projects, and beauty tips. What’s going here is definitely not a fad. Peter Shankman said at the PR Where U R conference last year is that if a social media isn’t generating revenue it can easily die, but I don’t think Pinterest is going anywhere. They have raised 37.5 million in funds.
To be honest, I don’t use it that often. But I will especially since I came across the Mashable’s Can Pinterest Help Your Job Search? Hopefully with the combination LinkedIn and Pinterest, I’ll have an internship in no time. I have introduced my friends to Pinterest and they can’t get enough. I just linked up with most of them through Facebook.
Where do you sit on the pinterest train? First class?
Comments
Is it Really Valentine’s Day, Already?
Last week, I saw the debut of Hallmark’s latest commercial for Valentine’s Day. I must say it was quite moving. I definitely give Hallmarks kudos. After watching the 30 second commercial I was a glass case of emotions until the last few seconds when the girl at the end gives the most unnatural ”tell me you love me, it’s all I want to hear.” I was not convinced and it completely ruined the moment, which makes me wonder am I the only one who feels this way?
After viewing this commercial, I don’t know if it’s going to influence my buying strategy but I do think it will for some. But luckily for me, I won’t have to worry because for the 20th year in a row, I’ll be singing:
Don’t feel bad for me though…
Why? because I’ve saved an estimated $200 to $500 and I’m not even mad. I never have to worry about anyone not using my gift (my one pet peeve about Secret Santa) or them pretending that it was just what they wanted. If someone did surprise me with a gift I would definitely be prepared
If I were a greeting card company or florist company from a public relations standpoint, I wouldn’t forget about the small people. Single people on Valentine’s Day don’t get marketed to and that’s where I would come in. I would take this as an opportunity to market to the single people and let them know that they too can commercialize their love.
Starting a campaign with phrases like “Don’t forget about yourself” or simply “Treat Yourself” would be a great strategy to remind people that Valentine’s Day is a day to show your love and honor to your significant other so why not show yourself some love 
Comments for the week of Feb 6
Generation Y’s Weapon of Choice
Social media has become a tool for companies to communicate with Generation Y. Generation Y in my opinion is a community of people who prefer instant gratification. Social media allows those tools to be right in our back pockets and companies are well aware of that thus the hire people that will open and develop that line of communication. As a product of Generation Y, I have grown to love social media and my public relations classes have shown me a greater outlook on how these simple tools can either make or break your product or service.
Personally, I think social media has changed PR for the good and bad. Good in the sense it has allowed both consumers and businesses of way of communicating. Before consumers felt as if speaking to a CEO was untouchable but now it’s quite easy to tweet them with just a click of a button. For example, when MySpace came about it blew my mind that you were able to add celebrities and they would accept your friend request. However, at the same time I believe that PR professionals forget to obsess over ideas and not tools. I think this is really important idea because it leads to a redundant behavior that makes no profit. I feel like individuals and companies employ this negative aspect when they hire someone to coordinate their social media. The problem is that they think anybody can do and that’s not true to certain extent. Anybody can create events and make updates but it takes a skilled person to be able to create those events and updates simultaneously generating revenue.
image provided by: http://thegreenmarket.blogspot.com/2011/02/social-media-marketing-and.html
